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Published on November 22, 2013

CentraCare Health Website Receives National Recognition

ST. CLOUD, Minn. – The new CentraCare Health website is an Interactive Media Awards (IMA) Best in Class award winner. IMA recognizes the highest standards of excellence in website design and development.

The IMA Best in Class award is the highest honor bestowed by the Interactive Media Awards. It represents the very best in planning, execution and overall professionalism. In order to win this award level, CentraCare had to successfully pass through the comprehensive judging process, achieving very high marks in each of the judging criteria — an achievement only a fraction of sites in the IMA competition earn each year.

CentraCare’s new site, launched in September, features the variety of health care services available as well as interactive health and wellness tools. is mobile and tablet friendly and utilizes Google Maps and Google Translate.
“Our goal was to create a website that our patients and community could interact with in new and exciting ways,” said Kara Tomazin, web development coordinator at CentraCare. “It’s flattering to be recognized for our efforts by a nationally renowned organization.”

Created by the Interactive Media Council, Inc., a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure. The council serves as the primary sponsor and governing body of the Interactive Media Awards™, establishes the judging system and provides the judges for the competition.

To win an award, an entry has to successfully pass through a comprehensive judging system. The judges utilize a points-based scoring system which allows each entry to receive a maximum of 500 points. By adhering to the specific guidelines and criteria of this system, the judges are able to maintain the highest degree of fairness, accuracy and integrity, and competently and effectively evaluate entries. was scored using five specific criteria, with a score from 0-100 awarded for each criterion. CentraCare’s site scored a total of 487 with 96 for design, 98 for content, 100 for feature functionality, 97 for usability and 96 for standards compliance.

Media Contact

Communications Department

320-251-2700, ext. 74980

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