Crave the Change
Crave the Change is an initiative of CentraCare Health. It seeks to reduce tobacco's harm across Central Minnesota through education, outreach and advocacy.
Our main objectives include:
- Reduce exposure to secondhand smoke
- Advocate for statewide legislative efforts
- Engage communities to protect our youth
- Promote cessation services
Crave the Change is funded through ClearWay Minnesota and has been working to curb tobacco use and its negative effects for more than 10 years. Previously known as Smoke Free Communities, the initiative has seen success through the passage of several local and statewide policies, including the Freedom to Breathe Act and the Tobacco Modernization and Compliance Act of 2010, as well as an increase of excise tax on tobacco products.
Our new name, Crave the Change, represents the recognition that the tobacco industry has changed to include new and novel tobacco products in response to successful initiatives to decrease secondhand smoke exposure. We now must protect our youth and our own health against smokeless tobacco products, hookah, and e-cigarettes, as well as cigarettes, cigars, and pipes.