CentraCare Names Frank Lococo New Chief Marketing and Communications Officer

Accomplished Health Care Leader to Advance Marketing, Communications, and Brand Strategy

CentraCare is pleased to announce Frank Lococo as its new vice president, Chief Marketing and Communications Officer (CMCO), effective Dec. 8, 2025.

In this role, Frank will lead CentraCare's marketing, communications, and brand strategy across its award-winning integrated health system, serving communities throughout central and southwestern Minnesota.

Lococo brings nearly 30 years of marketing and communications experience, including more than two decades in academic health care. Most recently, he served as vice president, marketing and communications, for Nebraska Medicine, where he oversaw consumer, patient, and physician marketing strategies, branding, advertising, internal communications, media relations, among other responsibilities. Nebraska Medicine is a nationally recognized academic health network based in Omaha, Neb. He was previously with Milwaukee, Wis. based Froedtert & The Medical College of Wisconsin, another academic health system.

A Milwaukee native, Lococo's career spans leadership roles in health care, the airline industry, and sports marketing. He is a graduate of Marquette University and holds an MBA from the University of Wisconsin-Milwaukee.

"We are excited to welcome Frank to CentraCare," said Zach Bork, Senior Vice President, Chief Strategy & Transformation Officer. "His proven track record in health care marketing, strategic vision, and commitment to community engagement will be invaluable as we continue to advance our mission of providing high-quality, compassionate care to the people and communities we serve."

Lococo will play a key leadership role in shaping CentraCare's brand, enhancing internal and external communications, and supporting the organization's innovative partnership with the University of Minnesota Medical School to train the next generation of rural health care providers.

"I am honored to join CentraCare and look forward to working with the talented team to build on the organization's legacy of excellence and community impact," said Lococo. "Together, we will continue to strengthen CentraCare's brand and deepen our connections with patients, families, and partners across the region, and celebrate our employees, who deliver on our promise each and every day."